Lone Wolf has been a leader in the tree-stand industry over the last ten years or so. They are known for their quality products and are able to charge their customers a premium because they know they are getting on of the best tree-stands on the market. Even with the downturn in the economy Lone Wolf has been able to maintain their prices. They currently sponsor several inspiring hunting shows that show the benefits of using their stands. Although some people may think that sponsorships are not as important in the hunting industry as they are in others, this simply isn't true. Hunters are constantly watching and taking in information that is aired on the Outdoor Channel which is the home of nearly every hunting show. The sponsorships that each television show have really affect the hunter's view on the products and can potentially affect their purchase decisions. People are constantly talking in other sports about what the pros use and this is the same for the hunting industry. That is why Lone Wolf has remained a dominant brand in the tree-stand industry.
http://www.huntonly.com/hunting_gear_reviews/gear_review_lone_wolf_sitnclim.html#more
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