New Archery Products Offer Rebates in 2010

New Archery Products (NAP) decided to offer special rebates on several of their products this year. NAP used to be among the leaders in the industry for their archery equipment, but as more competition enters the market they need to act to make their brand stand out. Although the article says that they are doing this to help out consumers in these hard times, I personally believe that they are offering rebates to differentiate themselves from the new explosive brands entering the market. As far as I know there are no other broadhead and arrow rest brands out there that offer any rebates, so this is a chance for NAP to offer their current customers great deals, while interesting new customers because of the rebate offer. As competition in the archery industry continues to erupt I think that NAP is making a very good marketing decision and they are doing a good job of getting the news out to the public.

http://www.bowhunting.com/blog/post/NAP-Offers-Rebates-in-2010!.aspx